On 5 September, the doors will open to the first Scandic Go hotel, Scandic’s new brand in the growing economy segment.
First up is Stockholm where a good price, welcoming design, smooth self-service and breakfast and hot meals around the clock will attract guests visiting the city.
Scandic Go stands for smart accommodation solutions in attractive city locations at a good price. Today, for the first time, curious travellers can book a stay and get a glimpse of the new brand’s playful, inviting interior. When they enter the hotel, guests will be welcomed by a lounge bar with a café vibe. This is where breakfast, coffee and warm meals will be available at all hours of the day.
The traditional breakfast buffet has been replaced by a hot cup of coffee or tea with a selection of croissants and sandwiches as well as fresh juices at a good price. In terms of hot food, a carefully selected range of street food including bowls and hearty grilled sandwiches will be available, and guests can check in easily and order food on their phones.
“At Scandic Go, no one will ever miss breakfast. For the new generation of savvy travellers, visiting a city is often more than the hotel stay itself. Staying should be easy and smooth, on travellers’ own terms without costing too much. Many guests today don’t want to be limited by set breakfast times or pay for other services in the price of a hotel room. This is why Scandic Go offers the most essential elements of a smart stay for people who would rather focus on experiencing the city, says Thérèse Cedercreutz, Chief Commercial Officer at Scandic Hotels Group.



