Shein is doubling down on its pop-up strategy as it looks to drive brand exposure and grow its audience.
The Chinese online fast-fashion giant, which launched in 2012 and reported annual revenue of about $22.7 billion last year, serves customers in more than 150 countries around the world — including the United States.
Shein debuted its first temporary store concept in 2018, in Miami. In 2022, the company stepped up its game and hosted more than 40 pop-up locations globally — 25% of those stores were in the U.S.
The company launched its first pop-up of 2023 in Las Vegas during Memorial Day weekend, May 26-29. It is the first of many temporary Shein spaces planned for this year.
Shein’s next pop-up will be in Seattle. The company is also planning stores in Indianapolis; Columbus, Ohio; Brooklyn, N.Y.; Austin and Katy, Tex., and Rancho Cucamonga, Calif.
This year, they wanted to explore a new location in Las Vegas, and chose the Grand Canal Shoppes in the Venetian Hotel. It’s a premier shopping destination with a good mix of multi-tier retail stores, restaurants and nightlife.
The Las Vegas store, which was 6,980 sq.ft, was open for four days over the Memorial Day holiday. Typically, our pop-ups are only open for a weekend, but for this installation we stayed open Friday through Monday of Memorial Day weekend.
The store featured all of our sub-brands, including Shein Men (a favorite among last year’s pop-up customers who requested its return), our plus-size line Shein Curve, our activewear line Glowmode, and Luvlette.
