Astra Tech Launches AI Store in Abu Dhabi

Consumer technology holding group Astra Tech has launched its first fully autonomous store in Abu Dhabi’s Sky Tower.

Through ‘B Store’, Astra Tech aims to transform the shopping experience in the UAE through faster payment processing and fewer hassles.

The store enables shoppers to pay for their purchases by using their faces.

Integrating facial recognition technology for customer payments in an autonomous store is a unique offering, said Astra Tech in a statement.

Autonomous e-commerce director at Astra Tech, Valeriya Thores, said: “We are thrilled to introduce the first-ever B Store and redefine the future of retail. 

“This innovative integration of facial recognition technology revolutionises the way we shop and showcases our commitment to providing unparalleled convenience and security. Step into the future of retail with B Store, where your face becomes your ultimate payment method. Our vision has always been to simplify the every day for our customers, and this is another step in that direction.”

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