Dermage, one of the pioneering brands in dermocosmetics in Brazil, announces the opening of its first flagship on 20 June, at Alameda Lorena, close to the busy Rua Oscar Freire, in São Paulo.
Developed with the conceptualization of the André Piva Arquitetura office and the project by Marcella Moura, the new store offers exclusive and interactive experiences, providing customers with an immersive environment in the Dermage universe. Among them, the following stand out:
Two Skinroom treatment spaces, with a menu developed in partnership with dermatologists, an immersive virtual reality experience, allowing the public to know the benefits of the products in an interactive way, skin and hair analysis, conducted by experts, providing an understanding of the specific needs of each client, UV camera to verify the level of sun protection , assisting consumers in choosing the right products and a station for personalizing gifts and recording flasks, enabling personalized products and gifts.
In addition, the new flagship will be a multifunctional space, hosting events with renowned dermatologists, makeup classes and the possibility of creating personalized products in the Dermage laboratory.
