The joint store for its traditional and occasion wear brands Manyavar and Mohey has opened on Commercial Street in Bengaluru’s Shivaji Neighbourhood.
The new ‘world of celebration’ store is designed to offer shoppers a comprehensive traditional wear wardrobe and showcase two brands’ collections under one roof. “This is just not yet another store,” said Vedant Fashions Limited’s National Retail Operations Manager Arun AB, India Retailing reported. “Come and experience the joy of celebrations.”
The store opened its doors with the brands’ latest collections including Manyavar’s summer wedding wear looks for men and boys. Mohey’s latest offerings for women include pastel embellished sets and summery-hued lehengas, the brand announced on Facebook.
Vedant Fashions Limited also recently launched a joint store for Manyavar and Mohey in the East Indian city of Ranchi. The store measures 17,000sq ft and is the business’ largest store in the region.
