After eight years, Gisele Bündchen is back at Colcci, the brand where she stayed for over 10 years and where she made her big farewell to the catwalks in 2015.
The übermodel is the star of the brand’s new premium line, Iconic Jeans, which will be launched in the spring/24 collection. With styling signed by Pedro Sales and beauty by Henrique Martins, Gisele was photographed by Fernando Thomaz alongside model Marlon Texeira.
For Daniel Mafra, Marketing Director at Colcci, the return of the übermodel is one of the biggest actions of the year for the brand. “Gisele has a denim soul, it is very common to see her in denim in her daily life. This synergy with the brand and with the jeans creates the truth around the action, on its arrival in Brazil. We photographed two brand new campaigns with her and for 2024 we are preparing a big event with her presence that is still kept confidential by Colcci,” says Daniel.
The return of the best-known Brazilian model outside Brazil also marks the new moment for the brand from Santa Catarina, which exports its famous denim, 100 per cent national, to over 22 countries. With an eye on the environmental impacts generated in the manufacture of jeans, most of the garments undergo sustainable processes, generating savings of 1.1 million litres of water in laundry methods and resulting in a reuse of 100 per cent of the water used.
In 2022, Colcci sold more than one million jeans and grew 30 per cent compared to the previous year. Present in more than 3,000 multi-brand stores, the brand plans to open 35 franchises by the end of the year as it continues to grow.
