Luxury Indian beauty brand Forest Essentials, which is part of Apparel Group portfolio in the region, recently opened its first store in Kuwait’s 360 Mall.
The brand’s foray into Kuwait aligns with Apparel Group’s plan to open 25 Forest Essentials stores in the GCC within five years, alongside the launch of the brand website and marketplaces.
“The inauguration of our second Forest Essentials store in GCC – the first store is located in Dubai Hills Mall – at the 360 Mall in Kuwait is not just an expansion, but a testament to our promise to deliver exceptional Ayurvedic skincare products to our customers. This store stands as a symbol of our partnership with Forest Essentials, representing our shared commitment to sustainability, exceptional craftsmanship, and ethical sourcing. With each store opening, we strive to establish a stronger foothold in the GCC region and elevate our customer’s shopping experience,” said Neeraj Teckchandani, CEO of Apparel Group.
Spanning 958sq ft the Forest Essentials store in Kuwait seeks to enhance the customer journey beyond just selling an extensive collection of skincare, haircare and body care products. By hosting exclusive in-store workshops, product demonstrations and seasonal promotions, the store aims to provide customers with an immersive and engaging shopping experience.
