Fashion retailer Monsoon last week opened a new travel boutique concept in London’s Waterloo Station.
The store is the latest addition to the travel retail portfolio of Monsoon’s parent company, Adena Brands, which operates 37 Accessorize travel stores in major stations and airports across the UK and Europe.
The store offers a bright, uplifting retail space with a hand-painted window design, artisan details and a stunning fabric chandelier centrepiece. The location will serve as an ideal testing ground for Monsoon’s travel boutique concept, offering seasonal collections as well as travel essentials drawn from its women’s clothing and accessories ranges. As well as core travel accessories, the store will open featuring an expanded summer beach assortment, casual dresses for those traveling on weekend trips and to festivals, and a selection of occasion wear and accessories for more formal events and destinations.
“Transport hubs such as stations and airports have long been central to the success of the Accessorize brand; now we’re optimistic about bringing that expertise to Accessorize’s sister brand, creating a new travel concept for Monsoon,” says Paul Thomas, Retail Director for the Monsoon and Accessorize brands.
