An experienced retailer, Hilary Super, has taken the helm of the billion-dollar inclusive lingerie brand, Savage X Fenty.
Super previously served as global CEO of Anthropologie Group. Before that, she acted as Global President at the company. Super has also held various leadership positions at Guess, American Eagle Outfitters and Gap Inc.
Rihanna founded the brand five years ago as an online-only site with size-inclusive lingerie, sleepwear and loungewear. She will remain active in the brand, which has expanded into activewear, as Executive Chair. Savage X Fenty is co-owned by Rihanna and investors, including LVMH.
The company made the move into brick-and-mortar in January 2022, at Fashion Show in Las Vegas. It was followed by additional locations that include Houston Galleria, Houston, Texas; Culver City Mall, Culver City, California; King of Prussia, King of Prussia, Pennsylvania.; Roosevelt Field Mall, Garden City, New York; and Fashion Centre at Pentagon City, Arlington, Virginia.
“It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,” Rihanna said in a statement to Vogue Business, which first broke the news. “This is just the beginning for us and we’re going to continue to expand in ways that always connect with the consumer. I’m so grateful and excited to welcome Hillary Super as our new CEO — she is a strong leader and is focused on taking the business to an even higher level.”
