Kim Kardashian’s underwear label Skims plans to open its first permanent stores next year as it plots retail expansion in the US and abroad.
Skims is set to debut its first flagship store in Los Angeles in the first half of 2024, followed by a second opening in New York. The 5,000sq ft LA shop will be located in West Hollywood on Sunset Boulevard near streetwear stores such as Supreme and Kith.
“Kim and I can envision a future where years from today there’s a Skims store anywhere in the world you’d find an Apple store or a Nike store,” said Jens Grede, Co-Founder and Chief Executive Officer of Skims. “It marks the second chapter.”
Skims began as a direct-to-consumer business in 2019, but it since has dabbled in physical retail through relationships with department stores such as Nordstrom Inc. and Saks Fifth Avenue. In recent months, Skims has opened temporary pop-ups in locations like London’s Selfridges department store and Rockefeller Center in New York.
Executives are looking to open at least four stores next year and speed up expansion once those are in place. They’re considering placing shops in domestic markets that attract regional tourism, including Dallas, Atlanta and Miami.
