The company has announced that it will open a six-storey flagship store in Gangnam, southern Seoul, to offer customers, especially the Gen Z population, more personalised services and experiences.
In a media event, one day prior to the public opening, the tech giant said it expected the Samsung Gangnam store to serve as a “playground” for young users where they can learn and experience the cutting-edge technologies and innovation Samsung has to offer.
“The area near Gangnam Station has always been a place for young people to gather and spend time together,” Jung Ho-jin, Vice President of Samsung’s mobile experience division, said when asked why the company chose the area to open its first such store.
The 2,000sq ft venue, 10 minutes away on foot from its rival Apple’s Gangnam store, will feel more like a brand experience centre than a retail outlet.
