Apparel Group, a global fashion and lifestyle retail conglomerate, is driving the rapid expansion of its renowned brand, Skechers, across the GCC region. This strategic move is a testament to the strong growth potential of the Middle East retail sector and underlines the Group’s commitment to enhancing its footprint within this dynamic market.
Skechers, a global leader in lifestyle and performance footwear, is set to significantly bolster its presence in the region. With the unveiling of several new stores, it’s poised to bring its stylish and versatile range of footwear and accessories to an even broader audience.
Mr. Neeraj Teckchandani, CEO of Apparel Group, expressed his strategic vision regarding the expansion: “In line with our commitment to elevating customer experiences, we are strategically amplifying Skechers’ presence in the GCC. We are investing in key markets that offer robust growth opportunities. This aggressive expansion represents our confidence in the brand, our innovative product range, and the resilience of the GCC’s retail sector.”
The first store in the series was launched at Al Khiran, Kuwait on 30th May 2023. This expansive concept store, covering 2588 sq. ft., offers a comprehensive range of Skechers’ products, including footwear, apparel, and accessories.
This was followed by the inauguration of Skechers at Najran Park Mall in Najran, Saudi Arabia on 8th June 2023, offering an exclusive selection of footwear and accessories.
The strategic expansion of Skechers also stretches across Bahrain and Oman. A new store is scheduled to launch at Enma Mall, Bahrain in June 2023, delivering an exclusive range of Skechers’ much sought-after footwear and accessories. Further, an opening is set at Salalah Grand Mall, Oman in June 2023, where customers can look forward to a curated selection of Skechers footwear and accessories.
