The opening of Ultimate Performance, the world-leading personal training business, has been announced at 293 Fulham Road.
The new 5,095sq ft London flagship location diversifies the existing Fulham Road neighbourhood. Spread over three floors, the unique space includes a dedicated cardio area on the basement level, a reception on the ground floor, a large gym floor stocked with custom-made Watson Pro dumbbells and Atlantis machines, changing rooms and consultation suites on the upper level.
Ultimate Performance’s London flagship on Fulham Road is an integral step in the brand’s expansion plans and brings its consistent and unrivalled body and fitness transformation results to a new audience in one of the city’s most reputable areas.
Nick Mitchell, CEO and Founder of Ultimate Performance, commented on the opening: “Fulham Road is such a prime neighbourhood and to be able to launch our new flagship gym is very special to me. I have a real affinity with London because it is where I opened my first gym and where I worked for many years. Its U.P.’s spiritual home. We already have five very successful London gyms, and we know this area better than anyone. We know what makes our clientele tick. We know they are busy people, pushed for time, who want maximum return on their investment as quickly as possible. We’re really excited to have this flagship gym location located here, and continue to build our brand in an established part of the capital.”
