Aero Group’s streetwear-inspired brand A Skating Monk plans to expand internationally in countries such as Hong Kong, South Africa and Canada.
A Skating Monk by Aero Group is designed to bring in customers from new demographics with a focus on Gen Z shoppers who are focused on fashion and youth culture.
The brand currently retails through pop-ups in 60 Woodland stores in Tier 1 and 2 cities in India. For its international expansion, the brand plans to open similar pop-ups in countries where Woodland has a retail presence, CEO Gagandeep Singh told Indian Retailer Bureau. The brand is eyeing annual sales of Rs 10 crore and expects international expansion to further boost sales.
A Skating Monk started out as a direct-to-customer brand and gained its initial foothold in cities including Kolkata, Jaipur, and Delhi. Where Chandigarh used to represent its largest market, A Skating Monk now counts Bombay, Kochi, and Kolkata as its main markets and has done for the past year.
