American actress and activist Angelina Jolie will establish her sustainable fashion business, Atelier Jolie, which she plans to open this fall in artist Jean-Michel Basquiat’s former New York studio.
The art portal ArtNews reported that the actress has rented the large three-story space, located at 57 Great Jones Street, south of Manhattan, with a commercial use contract for the next eight years.
The Atelier Jolie website made available on Friday, a video in which it is possible to see the facade of the building full of graffiti and the actress, from the back and dressed in black, contemplating it while a new graffiti is added with the company logo.
“It’s a privilege to be in this space. We will do our best to respect and honour your artistic legacy through community and creativity. We look forward to seeing you there,” reads a message with the new web address.
According to the business description, Atelier Jolie seeks to be a point of collaboration between creatives and designers, print creators and artisans “from all over the world” and will use “only leftover fabrics, quality vintage material and discarded pieces”.
