The Belkin International company, a global consumer electronics leader, has expanded its retail presence in Oman with a new store opening in City Centre Muscat in partnership with AAMAAL.
The opening follows the success of the other two outlets in the Sultanate while expanding brand awareness across the Middle East. The third Belkin brand store launched with renowned football legend Ali Al-Habsi as the guest of honour, a long-time supporter of the brand along with Belkin and partner representatives.
Earlier this year, Belkin made a public commitment to finding more responsible ways to build products and that it’s switching from the use of virgin plastics to the integration of PCR, updating product housing materials to consist of 72-75 per cent PCR and plastic-free packaging. In line with this ongoing journey, Belkin announced it is partnering with the Environmental Society of Oman (ESO) to donate 10 per cent of sales on its first PCR product available in the region, the BoostCharge 4-Port USB Power Extender, across its three Oman store locations.
Suaad Al Harthi, Executive Director at the Environment Society of Oman, said, “As the only non-profit organisation in Oman that focuses on conserving the environment, we are pleased that sustainability is becoming a key area of consideration for several consumers and companies across various industries. Belkin sets a great example as a forward-looking international company launching responsibly made products and using plastic-free packaging.”
