The century-old brand Etam has made its US brick-and-mortar debut by setting up shop at Simon’s Dadeland Mall in Miami.
The 3,100sq ft store has a modern look, with nude tones, blonde woods, waxed concrete walls with electric neon touches and brushed brass furnishings. The design strikes a balance between the feminine and urban universes.
Product benefits and brand messages are inlaid on every wall, along with and customer reviews to guide customers in their selection choice and better understand the brand.
“Etam is a global brand that we believe has a strong brick-and-mortar future in the US said Zach Beloff, VP of Leasing at Simon, in an April release. “We hope to see them expand throughout our portfolio.”
Founded in 1916, the storied — and affordable — French is known for its stretch lace, mix-and-match lingerie sets. It also offers swimwear, sleepwear and loungewear.
