Dubai customer service will go under the spotlight as mystery shoppers will tour malls, supermarkets, hospitality venues and wellbeing centres in the city.
Dubai Chambers is taking a big step towards ensuring that businesses in the emirate provide excellent customer service. The Service Excellence Programme (SEP) will evaluate the quality of customer experience delivered by private sector companies through mystery shopper reports.
The initiative marks another significant milestone that advances the chambers’ role in supporting Dubai’s drive to achieve excellence in customer service and ensure the implementation of global best practices within the emirate’s business community.
SEP recognises the outstanding contributions of companies that embody Dubai’s vision for the future by delivering value-added services for their customers.
The evaluation process includes a brand performance service category and a branch performance service category. Companies registered in the programme will receive surprise visits from mystery shoppers, with the results shared as part of a comprehensive report on a quarterly basis.
