The leading outlet operator in Spain and Poland and the second-largest operator in Europe have announced double-digit growth across its entire portfolio during the first half of the year.
Total brand sales reached €690M, an increase of 15 per cent compared to the same period in 2022. Total footfall numbers also increased, climbing 12 per cent to nearly 33 million visitors during the first half of this year.
Looking just at the results of its outlet centres, brand sales increased 17 per cent in the same period, registering record monthly figures and with all six regions outperforming 2022 levels. The Netherlands and Germany (+26 per cent), where health restrictions were still in place in Q1 2022, topped the table, followed by Poland (+19 per cent), Spain (+ 17 per cent), and France and Italy (+13 per cent). Amsterdam The Style Outlets and Viladecans The Style Outlets stand out as two of the fastest-growing centres in NEINVER’s portfolio, registering sales density growth of more than 30 per cent and 20 per cent respectively.
The upward trend registered to date confirms that the record-breaking growth seen last year continues apace, with this positive momentum expected to continue throughout the second half of the year.
These excellent results are driven by increasing consumer demand for the outlet proposition – which combines top brands, reduced prices and an enticing experience – and also reflect the success of the company’s business model. This model is based on the principles of flexibility, brand-alignment and active management and designed to maximise the performance of retailers and offer them excellent growth opportunities.
