Europe’s biggest YouTube collective the ‘Sidemen’ have announced that their first-ever physical retail space will be opening this weekend at Kent-based shopping and leisure destination Bluewater.
The 6,000sq ft store will be open to the public from 9am on Saturday 15th July, and will follow the shopping centre’s usual opening hours. It will be the only place fans can purchase official Sidemen merchandise, other than their website.
What’s more, those who visit the store on its opening day will have early access to a brand-new range of unreleased merchandise, which will be available exclusively in the Sidemen Bluewater store ahead of its general release next month. The lucky shoppers will receive a free SDMN keyring with each purchase (while stocks last) alongside a discounted 1-month membership to Side+, the official Sidemen membership club, with exclusive perks such as monthly prize draws and access to unseen footage.
Founded on 19 October 2013, Sidemen is made up of seven best friends, including rapper and boxer KSI. The creators are known for their groundbreaking social content, amassing millions of subscribers and billions of views collectively. They originally started out playing video games together and later branched out into more varied content. Since January 2018, they have uploaded weekly videos to their group channel under the banner of Sidemen Sunday.
