UAE-based diversified business GMG has marked another milestone in its global expansion strategy with the launch of the exclusive Monoprix Maison brand in the UAE.
The first Monoprix Maison store outside France is now open in Dubai at the Springs Souk Mall in Barsha Heights.
Part of Groupe Casino’s Monoprix brand, Maison will retail kitchenware, cutlery, glassware, kitchen storage & linen, bedding, bathroom linen and candles, among other houseware items. In April 2022 GMG acquired the Middle East operations of Groupe Casino’s brands including Géant, Franprix and Monoprix from Dubai Holding.
With a store in Dubai and another one slated for opening in Abu Dhabi in November this year, GMG plans to capitalise on evolving customer preferences, a growing population as well as expanded home ownership to grow the Monoprix Maison brand across the UAE.
“Our mission is to lead the evolution of the retail industry in the UAE and beyond. We have done it again with Monoprix Maison, bringing our customers a wide range of stylish yet affordable houseware products. Adding to our rapidly expanding retail network, Monoprix Maison positions us as an end-to-end retailer with a diverse selection of products that add real value to millions of customers’ lives,” said Mohammad A. Baker, Deputy Chairman and CEO, GMG.
