Grosvenor has announced that Hollister Co. has officially opened at Liverpool ONE featuring an updated store design concept.
The store opening sits alongside sister brand Gilly Hicks, giving the brand an expanded footprint and first dedicated storefront at Liverpool ONE.
Located on Liverpool ONE’s South John Street, the opening is one of the first new prototype stores in Europe, bringing the Abercrombie & Fitch Co. brands under the same roof for the first time in the city. Reflecting an updated brand positioning, the 7,300sq ft store is tailored to Hollister and Gilly Hicks’ teenage consumers, providing a seamless omni-channel experience with a central click-and-collect area in addition to offering order-in-store and same-day delivery capabilities.
The new store showcases both Hollister and Gilly Hicks’ full range of apparel for men and women, alongside Gilly Hicks revered activewear and loungewear lines. The new Hollister store design features a brighter and more open format, making it easier for customers to shop the latest products. This latest commitment by international retailers showcases a strong vote of confidence in Liverpool ONE.
Jonathan Steinitz, Managing Director EMEA, commented: “We are committed to reaching our Hollister and Gilly Hicks customers globally, and Liverpool ONE is the perfect strategic location for us to engage with both current and new shoppers. The Hollister brand is well established among the destination’s visitors, so we are delighted to introduce them to our new store concept and offer a more distinct Gilly Hicks brand experience within the space.”
