The retailer, which was acquired by WHP Global in 2021, will kick off Geoffrey’s Tour Across America in New York City tomorrow with a celebration at Macy’s flagship at Herald Square.
A 38-foot custom RV — dubbed the Geoffrey Mobile — will take the mascot from Herald Square on a multi-city tour. The tour will include stops at the Toys”R”Us flagship at American Dream and select Macy’s stores from New York to Florida. The first 50 kids to visit the Geoffrey Mobile in each city will receive a free Geoffrey plush product.
The tour launches on the anniversary of Toys”R”Us opening at every Macy’s store across the US. It will promote the benefits and importance of play with in-store celebrations and activities that foster discovery, family togetherness and fun at each stop.
“We are excited to take Geoffrey and the magic of Toys”R”Us on the road and re-introduce a new, modern version of the Geoffrey Mobile,” Toys”R”Us said in a release. “Memories of the original Geoffrey Mobile have brought joy to so many parents and we wanted to ensure they could now share it with their own children.”
