The parent company of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile and other jewellery brands announced the expanded rollout of a fine jewellery rental program for special occasions and weddings.
The program, initially piloted in the spring, is available through a partnership between Zales and Rocksbox, the jewellery rental subscription platform that Signet acquired in 2021.
The Zales x Rocksbox Fine Jewelry Rental program is available by appointment at 50 Zales stores across the country and is powered by Rocksbox’s rental expertise. It is tailored to provide an affordable fine jewellery option for brides, wedding parties and others looking to make a statement at special occasions, celebrations and more.
Designed exclusively for the rental program, the collection features 36 pieces, with an assortment that includes necklaces, earrings, bracelets and rings. The jewellery is fashioned in 10K white gold and hand-set with lab-created diamonds.
Customers can rent an item for 14 days for five per cent of the purchase price. They have the option to purchase anything they rent and can apply the rental fee towards the purchase. (The purchase price range of the jewellery is $1,000 to $10,000, with rentals starting at $50.)
“The Zales x Rocksbox Fine Jewelry Rental program is a milestone launch as we come together with Rocksbox to offer customers a try-before-you-buy rental experience… offering them additional opportunities to fully express themselves and capture their dream look,” said Kecia Caffie, President, Zales. “This pilot program is also a part of our overall strategy to evolve our customers’ personalised shopping experiences.”
