Ashley HomeStore has a new name, but that’s not all. The furniture and mattress retailer said it will refresh its stores nationwide to reflect its modernised look and feel.
The refresh rollout comes after the company initiated a rebrand last year with a new logo and name change from Ashley HomeStore to Ashley.
Ashley stores in the Atlanta, Los Angeles, Orlando, Salt Lake City, and Tampa areas are the first markets to undergo the refresh, which will expand throughout the US during the next year.
The updated stores will feature a contemporary look with on-trend designs, an open-concept, updated mattress gallery and new interior design elements. The store layouts will showcase trend-forward styles and highlight new product offerings inspired by current design trends.
The rebrand seeks to maintain relevance among consumers while attracting a younger demographic of customers who are looking for an upscale and on-trend look at an affordable price point, the company said.
In addition, Ashley recently introduced new lower price points as part of the larger rebrand. Long-term, special financing options are also available.
