Al Ghurair Investment has launched the Emirates’ first-of-a-kind ‘pop-up’ automotive showroom concept to mark the debut of China’s Exeed Automobile Company’s (EXEED) premium range of sports utility vehicles (SUVs) in the country.
A state-of-the-art showroom at the heart of the Al Ghurair Centre, the pop-up transcends traditional automotive in-mall pop-ups introducing a concept befitting of Dubai, the ‘City of Firsts’, and Al Ghurair Investment’s legacy as a pioneer and innovator.
Commenting on the launch, John Iossifidis, Group CEO, Al Ghurair Investment, said: “Through this launch, we are proud to continue the pioneering legacy of Al Ghurair, bringing forth brands whose passion for innovation and discovery align with our own. Our customers remain at the heart of all we do, and it brings me great pleasure to reveal EXEED in this manner – for what we hope stands out as a memorable experience. As we accelerate our pursuit of better, we do so with a future-focused mindset and an innate understanding of the evolving needs of our customers, after all they were born for more.”
Through the unique showroom, Al Ghurair Investment offers visitors the chance to view the vehicles, book a test drive, and purchase their vehicle of choice from a selection of three models including the LX, VX, and TX.
