The retailer that specialises in outdoor equipment and clothing will open its first brick-and-mortar store in Los Angeles at The Grove in a few days’ time.
Accustomed to the near-monopoly of outdoor wear retailer REI, with six outlets in California, Los Angeles residents can now discover the entire Backcountry selection on 23,000sq ft.
“Similarly to REI, our mission is to inspire and encourage as many people to get outside as possible,” said Backcountry’s team. “The market is growing with room for both companies to be successful.”
Backcountry at The Grove will cater to the area’s most popular outdoor activities including hiking, camping, water sports, running and climbing. It will carry more than 300 apparel brands and a full bike service department for tunings and basic maintenance.
“Over the past two years, Backcountry has made significant headway expanding its retail footprint,” said Backcountry CEO, Melanie Cox. “In spring 2021, we opened our first curated retail location directly below Backcountry’s headquarters in Park City, Utah, and now we’re weeks away from opening a door at one of Los Angeles’ most iconic shopping destinations. We look forward to bringing members of the community together through in-store events, off-site group outings, and a shared passion for the outdoors.”
