The business is targeting 15 per cent year-on-year in-store revenue growth and is on track to grow to 42 locations by the end of 2023, with grand plans for 2024.
Jun Lee, Gami Chicken’s Executive Director, said: “In 2023, the dine-in category made up 54.7 per cent of our in-store revenue composition, followed by delivery at 30.7 per cent and takeaway at 14.6 per cent. If we continue to follow this trajectory of dine-in revenue across the majority of our stores, in addition to our franchise expansion, we’ll be able to move towards a $60M business by 2024.”
The Aussie-born Korean cuisine chain launched in Melbourne in 2006 and today there are 37 stores across Australia and another five already contracted.
The executive director is eyeing up the New South Wales market, with 36 strategic locations plotted for the state. A Beverly Hill Park outlet has opened, a Newtown store launches next month and this will be followed by an outlet in Albury.
“We want new blood but we are building on delivering more success too for our existing franchisees,” he told Franchise Executives. “Year on year expansion will be 70 per cent in store revenue, and 30 per cent expansion.”
