The company has opened its brand new New York setting and at the same time, the new store concept designed by Belgian architect Bernard Dubois, embodying its repositioning through a more sophisticated, sober and contemporary image.
The previous address, inaugurated in 2010 at number 815 Madison Avenue, has been closed, with the French luxury house moving to number 855, previously occupied by Emilio Pucci, on the corner with 71st street.
Under the aegis of Deputy CEO Siddhartha Shukla, the house founded in 1889 by Jeanne Lanvin, which was bought in 2018 by the fashion and luxury division of the Chinese colossus Fosun International, renamed Lanvin Group, embarked at the end of 2022 on a repositioning focused on identity, distribution and product.
The implementation of this strategy was accompanied by the departure of its creative director Bruno Sialelli and the launch of the Lanvin Lab concept, “an experimental space inviting creative partnerships with confirmed and emerging international talents”, which will be inaugurated shortly by rapper Future.
