Colombian designer Paula Mendoza has opened the doors of her first store in Medellín, with the premises on the second floor of a commercial building located in the El Poblado neighbourhood.
The new store is spread over a space of 20sq m and replicates the brand’s Bogotá site. The space also features the most important collections of Paula Mendoza, including Quasar; Classics, the brand’s icons; 11:11, which reflects the mixture of a brutalist architecture based on cement, grey and forceful and the tropical with the femininity, folklore and vegetation of Brazil and, finally, Bold drop which are the most recent jewels.
The brand continues in its expansion plan, since it already has physical points in El Corte Inglés in Madrid, as well as in New York, Seoul, Mexico, Bogotá and now Medellín, however, they ship worldwide through their online store.
In addition to its expansion plans, the company has a premise of helping the planet in all its processes, which is why it developed an alliance with the Blue Indigo Foundation of the island of San Andrés that contributes to the recovery of marine and coastal ecosystems deteriorated by so 20 per cent of the sales of the recycled resin capsule are destined to this cause.
