Canadian lingerie brand La Vie en Rose has opened its first store in India in collaboration with local distributor Apparel Group.
Located at DLF Mall in Noida, the store spans 1,000sq ft and offers products including lingerie, sleepwear, and swimwear.
Francois Roberge, President and CEO of la Vie en Rose, says it took a long time for the brand to launch in India, which is expected to be the potential market for the brand in the next 10 years besides Canada and the US.
“Our vision is to fill the void in the lingerie and sleepwear industry with a touch of elegance, sophistication, and attainable price points,” Tushar Ved, President of Apparel Group told local sources. In addition, Apparel Group will launch two additional stores at Mall of Millenium in Pune in September and Bengaluru’s Mall of Asia in October, both spanning 1,200sq ft.
