The well-known restaurant-chain is reimagining its customer experience offer for a digitally-focused world.
The quick-service chain will test two new concepts: a new elevated drive-thru format and a walk-up design. The drive-thru concept will be located in the Atlanta metro area and the walk-up concept will open in New York City.
The concepts, both of which are slated to launch in 2024, lean heavily into digital ordering. Digital orders make up more than half of Chick-fil-A’s total sales in some markets and the number is growing, according to Khalilah Cooper, Executive Director, Restaurant Design, Chick-fil-A.
“We know our customers have an appetite for convenience,” he said. “Understanding this desire for convenience, the locations for these tests were intentionally selected with the customers in mind, giving them more control over their desired experience and cutting down wait-time, while continuing to provide genuine hospitality and care to every guest.”
