LVMH-owned Spanish luxury brand LOEWE has opened a permanent store in East Hampton at 20 Main Street, drawing on Creative Director Jonathan Anderson’s Casa Loewe store concept where art, craft and fashion intertwine.
The 3,000sq ft boutique features the full range of women’s ready-to-wear, bags, shoes, jewellery, home scents and sunglasses. Men’s will be added in November. The store includes signature Loewe design details while introducing reusable elements.
Loewe is the latest luxury brand to set up shop in East Hampton, joining such designer brands as Louis Vuitton, Chanel, Valentino, Prada, Ralph Lauren, Tory Burch, Loro Piana, Brunello Cucinelli and Gucci.
Taking inspiration from the coastal surroundings of East Hampton, the store combines the relaxed and the refined. For example, hand-glazed Spanish tiles that create a feeling of warmth are featured in the interior, offset by cool expanses of concrete. Created with sustainability in mind, the store also highlights a modular system from Molo Design — with intricate 100 per cent recyclable paper soft blocks that can be stretched, stacked and arranged to create displays and shelving surfaces.
