San Churro has unveiled its first San Churro Clasico format store at Karingal Hub, Victoria.
The Clasico model with a localised, tailored design, is the dessert chain’s answer to a smaller footprint, lower cost store.
San Churro is targeting sites between 60 and 80 sqm, rather than the typical store footprint of 120 sqm to 250sqm. Investment levels vary depending on the unique characteristics of the site with a target range of $250,000 to $350,000.
CEO Kerri Wane said “The smaller Clasico format allows us to take San Churro’s sweet treat experience to customers in a variety of prime locations including strips, venues and smaller precincts.
“We also expect Clasico to have a higher digital sales mix.
The chain is delivering franchisees improved efficiencies gained through menu simplification and streamlined operations.
“This provides our brand and our franchise partners with greater flexibility and options as we embark on a journey of significant growth,” she said.
