South Korean cosmetics giant Amorepacific Corp will launch its medical beauty brand Aestura in Japan this week, its first foray into a foreign country.
Aestura will start selling its flagship line, A-cica 365, at 12 shops of Japan’s biggest beauty platform, @Cosme, tomorrow, according to officials. Launched in 2015, Aestura is a basic skin care brand developed with Amorepacific’s derma-cosmetic technology.
Amorepacific will also open a special pop-up store at @Cosme’s Tokyo branch from September 13-26 in celebration of the brand’s official launch. After launching in Japan, Amorepacific said Aestura plans to break into other Asia-Pacific countries next year, including Vietnam and Thailand.
The cosmetics giant currently sells many of its popular brands in Japan, including Innisfree, Etude and Hera.
