Cotti Coffee has reached surpassed 5,000 locations across five countries in less than a year since it was set up by Luckin Coffee founders Charles Lu and Jenny Qian.
With outlets in more than 300 cities in South Korea, Indonesia, Japan, and Canada, Cotti says it is now the world’s fifth-largest coffee brand. Committed to providing customers with high-quality, cost-effective and convenient coffee products; Cotti says its “youthful and chic brand experience” has quickly won the hearts of many customers.
The company attributes its success to innovative business strategies, robust supply chain capabilities, an intelligent digital platform, and its product and service experience.
To share risks with its partners, the brand forgoes franchise-related fees and offers a profit-sharing arrangement instead. It also came up with a lifetime partnership system to ensure the longevity of the business locations and the sustainability of the collaboration.
Regarding the international market, Cotti Coffee introduced both single-store partnerships and regional partnership models for flexible collaboration methods to suit the diverse needs of its partners.
