South Korean fried chicken chain NeNe Chicken is making its debut in New Zealand, opening its first outlet in Auckland.
Local plans are in the works to invest more than US$9M, with the brand to open 18 stores initially. By 2028, the network aims to generate $44.6M in sales annually. NeNe Chicken has 1,100 stores worldwide, including in the US, UAE, Australia, Canada, Japan, Singapore, Hong Kong, Taiwan, Thailand and Malaysia.
Marcus Teh, GM of NeNe Chicken, said the launch is a win because there will be significant investment in local suppliers. “We will be sourcing base ingredients and all fresh products within New Zealand – including 120 tonnes of chicken annually,” said Teh.
ST Group holds exclusive franchise and license rights to NeNe Chicken and three other international food and beverage brands in New Zealand, including Gong Cha, Ippudo and Malaysian chain PappaRich.
