Affirming its commitment to Festival Place, The Perfume Shop, one of the UK’s largest specialty fragrance retailers and home to nearly 130 brands, has unveiled a new experiential store.
Featuring a brand-new layout and upgraded services while delivering stronger sustainability credentials, the new store has undertaken a significant refurbishment and upgraded services to include a digital screen, a personalised ribbon machine, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles.
As part of its commitment to reduce its energy consumption by 30% by 2030, the new store is also equipped with energy-efficient LED lighting.
Neil Churchill, Festival Place Centre Director, said: “The Perfume Shop is a consistently popular retail brand among our line-up and we are pleased to see this significant enhancement to their proposition. Their new experiential store which delivers a first-class experience is a fantastic addition to our fabulous range of international and local brands.”
