Australian brand Boost Juice has launched its first location in Laos, in partnership with Phnom Penh-headquartered F&B operator EFG (Express Food Group).
The store is located inside Vientiane’s Parkson Mall and displays the brand’s trademark design, which pays reference to its Australian roots.
Boost Juice Bars was created in Adelaide, Australia, in 2000 by Janine Allis, and has expanded to more than 580 locations in 13 countries, including Indonesia, Thailand, Vietnam, and Singapore. The company struck a five-year arrangement with EFG last year to open its first shop in Cambodia, as well as retail openings in Laos and Myanmar.
EFG, which is mainly owned by RMA Group Thailand, operates in Cambodia, Myanmar, and Laos. It also oversees The Pizza Company, Dairy Queen, and Texas Chicken in these countries.
