The brand is introducing PRE-LOVED, a new concept dedicated to second-hand clothes and accessories, encouraging customers to experiment with garments that are ready to be loved again and express their unique style.
PRE-LOVED will be available to customers in H&M’s Regent Street London flagship store from 5th October 2023. Customers can experience fashion with second-hand garments from a range of brands and designers, not limited to the H&M Group, that give them the possibility to play around with personal expression and style, while supporting a more circular fashion industry.
Henrik Nordvall, Country Manager UK & IE, said: “We are delighted to launch PRE-LOVED in the UK, giving our customers the possibility to explore unique styles. The opportunity to give a second life to garments brings real value to our customers and enables them to explore different ways of engaging in a circular fashion industry. Introducing this concept in our London flagship store, alongside our rental offering, invites our customers to enjoy, play and experiment with fashion, finding new ways for them to express their personal style through rental, PRE-LOVED and our wonderful H&M collections.”
PRE-LOVED includes a curated range of second-hand garments and a selection of accessories, including unique pieces, allowing the customer to experiment in a different manner with their own personal style alongside the regular H&M collections.
