Hamleys, the world’s oldest toy retailer and a beloved British icon, has inaugurated its very first exclusive retail store in Italy with franchisee GIOCHI PREZIOSI S.P.A (GP), a prominent player in Italy’s toy manufacturing and distribution industry. Under the terms of the franchise agreement, GP has secured the exclusive rights to operate Hamleys stores throughout Italy, paving the way for flagship Hamleys locations in Italy’s most iconic cities and promising enchanting experiences for families nationwide.
Situated in the heart of Milan, at the renowned Corso Vittorio Emanuele II, a well-known bustling thoroughfare adjacent to the historic cathedrals of Piazza del Duomo and Piazza San Babila. This store opening will soon be followed by the grand launch of a flagship store in Rome.
“The finest toy shop in the world is all set to bring its theatrical magic to Italy! We are excited to spread smiles with our expansion and are proud to partner with the Giochi Preziosi Group (GP Group). Guided by our singular vision: crafting memories through the joy of play, we are looking forward to becoming a centerpiece store in the popular shopping and tourist destination of Corso Vittorio Emanuele II, Milan. The new store launch is timed perfectly with a refreshed store design concept, and we’re eager to weave new unparalleled experiences for children and families.” said Sumeet Yadav, CEO Hamleys Global.
