The brand is opening its first store location in Singapore this month, as the Swedish fashion brand looks to make further inroads in Asia-Pacific over the next four years.
Located in Singapore’s ION Orchard mall, the new Marimekko Singapore location boasts both a retail store and a café concept, and is opening in partnership with local distributor Tanachira. Asia is “the most important” market for Marimekko’s growth, according to the company, with Singapore noted as a key city in Southeast Asia for the brand.
“Our inspiring stores and creative retail concepts have expanded the Marimekko phenomenon in our key markets, especially in Asia,” said Natacha Defrance, Marimekko Senior Vice President of Sales, region east. “One of the fastest growing markets for us in Asia has been Thailand. We are very happy that our excellent collaboration in scaling up Marimekko’s brand together with Tanachira, our partner in Thailand, will now extend to Singapore.”
