France’s Boucheron has opened its latest Japanese store in its capital city, Tokyo, serving as the Parisian jeweller’s second-largest store worldwide.
Situated in Ginza, the new Boucheron Tokyo store spans 1,000sq m over four floors, with its Paris-inspired design a nod to the Kering-owned maison’s Place Vendôme boutique.
On the ground floor, visitors will find the jeweller’s iconic Quatre, Serpent Bohème, Jack de Boucheron, Nature Triomphante, and Animaux de Collection, alongside archival items such as a multi-wear jewell from 1860 representing a vine flower.
Upstairs, the first floor features a cosy VIP area with nature motifs and a soft dim light, punctuated by local plants displayed in ceramic flower pots, made according to Japanese tradition. The second floor, visitors will discover Boucheron’s bridal creations among white trees, inspired by traditional wedding ceremonies in Japan.
