Saudi Arabia has announced a $7.7bn plan to develop a luxury mountain resort in the Kingdom.
When completed it will feature 2,700 hospitality keys, 1,336 residential units, and 80,000sq m of commercial space.
Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and Chairman of Soudah Development has launched the masterplan to develop Soudah and parts of Rijal Almaa into Soudah Peaks.
The luxury mountain tourism destination will be set 3,015m above sea level on Saudi Arabia’s highest peak.
Situated within an extraordinary natural and cultural environment in the Aseer region (southwest Saudi Arabia), the project is a key part of the Public Investment Fund (PIF)’s efforts to diversify the economy by expanding vital industries such as tourism, hospitality, and entertainment, and supporting Aseer development strategy.
The Crown Prince said that Soudah Peaks represents a new era of luxury mountain tourism by providing an unprecedented living experience while preserving the natural environment, cultural, and heritage richness.
It is strategically aligned with Vision 2030 goals of expanding tourism and entertainment, supporting economic growth, attracting investments, contributing more than SR29bn ($7.7bn) to the Kingdom’s cumulative GDP, and creating thousands of direct and indirect job opportunities.
He said: “The masterplan reaffirms our commitment to global efforts in preserving the environment and natural resources for future generations and aims to contribute to diversifying national income sources and building a strong economy that attracts local and global investments.
“Soudah Peaks will be a significant addition to the tourism sector in Saudi Arabia and place the Kingdom on the global tourism map, whilst highlighting and celebrating the country’s rich culture and heritage.
“Visitors will have the opportunity to discover the beauty of Soudah Peaks, explore its rich culture and heritage, and experience the authentic hospitality of the local community.
“Soudah Peaks will offer unforgettable experiences amidst lush greenery, above the clouds.”
Soudah Peaks aims to offer high-end luxurious hospitality services to more than two million visitors throughout the year by 2033.
The masterplan is being designed to reflect the local traditional, and architectural styles, and will promote both the cultural and landscape heritage of the region.
