Shaftesbury Capital has announced that MINISO, the globally recognised lifestyle retailer, has launched its debut MINI MINISO concept at Chinatown London, its first in Central London.
MINI MINISO has been custom designed for the Chinatown London unit, a 400sq ft store at 78 Shaftesbury Avenue, with a bespoke fit-out and a more dedicated ‘fan-favourite’ product offer. It provides a treasure trove of the retailer’s best-selling items, from Blind Boxes to Mini Plushies, accessories and collections from lines such as Sanrio characters, all following the MINISO mantra of high-quality items at great value and affordable prices.
Founded in China, MINISO now operates more than 5,700 shops in over 100 countries. The Chinatown London store delivers a unique shopping experience to the West End as a debut concept, showcasing the destination’s pull for brands based on ESEA trends.
Andrew Price, Executive Director at Shaftesbury Capital commented: “We’re delighted to welcome MINISO to Chinatown London, introducing a new retail concept as part of their growth within the UK market. Chinatown proves time and time again to be location of choice for best-in-class operators, those that truly reflect what is either on trend or traditional across the ESEA region. MINI MINISO is a fantastic and fun addition, adding a completely unique retail environment to Chinatown London.”
