The Colombian premium swimwear and resort fashion brand Juan de Dios is advancing in the local market and has opened the doors of its first store, with a street-level location in Cali, the brand’s hometown.
The firm has had local showroom and sales spaces since its founding, however, this is the first 100 per cent commercial space open to the public.
Since its inception, Juan de Dios has positioned itself as a premium resort fashion offer in Colombia and abroad, with an offer that includes specific collections, classic garments with different designs and cuts, as well as details, pleats and prints. The brand is responsible for presenting beach pieces that simulate clothing and that do double duty: “beach to street”.
In addition to its opening, Juan de Dios was present at a premium pop-up shop in the city of Bogotá, at the Casa Alelí facilities, alongside other Colombian designers and brands who brought their creations to a unique and different space.
With almost a decade in the market, the firm was created by the love of nature and the beauty found in Latin America, especially in the Colombian Pacific bay called Playa Juan De Dios. The brand redefines resort fashion with timeless and versatile pieces that represent Latin American design. Inviting women to feel elegant, chic and confident, the brand is an endless expression of style and sophistication.
