The specialty grocer, which operates 27 stores throughout Southern California, is partnering with electric vehicle-charging station developer Rove to provide food and beverage services at its new charging stations.
Rove plans to build six locations in Southern California beginning this year, with 20 stations planned by 2026.
The new concept, called ReCharge by Gelson’s, will offer a curated selection of foods, beverages and convenience items for Rove customers as well as neighbourhood locals. The offerings will include beverages, hot and cold snack and meal options such as poke bowls and sushi, sandwiches and wraps, salads, charcuterie and cheese plates. A selection of dairy and frozen items will also be featured, along with staples such as snack foods, bread and non-grocery items.
“We are thrilled to join in partnership with Rove to launch this innovative new concept, bringing fresh and better-for-you offerings for people on the go across Southern California,” said Gelson’s President & CEO John Bagan. “Our new ReCharge by Gelson’s locations will bring our premium food and beverage experience closer to many of our existing customers while also introducing us to an expanded audience.”
