BetterBrand – the food tech company leading innovation in the $12 trillion refined carb space, has announced its expansion to the UK after gaining significant traction in the US with its innovative product range.
BetterBrand has debuted three SKUs of its ‘hero’ product, ‘The Better Bagel’ exclusively at Whole Foods Market store locations in the UK. BetterBrand’s entry into the UK marks a significant milestone in the brand’s journey to transform traditionally carb-heavy foods into healthy, functional alternatives, without compromising taste or experience.
Since launching in 2021, BetterBrand quickly gained traction with consumers and retailers, for its commitment to creating products that not only introduce innovative twists to traditional favourites, but that bring joy to healthy eating. Backed by proprietary “grain-changing” technology, ‘The Better Bagel,’ transforms the carb-heavy bagel into the net carb equivalent of two slices of banana, with over 25g of plant-based protein and no added sugar, while featuring a clean, non-GMO ingredient deck.
“At BetterBrand, our journey started with a simple mission: to reimagine the bread aisle and bring joy to healthy eating. The response and demand from our US customers since launch has been overwhelmingly positive, so we are thrilled to bring BetterBrand to the UK consumer,” said Aimee Yang – CEO & Founder, BetterBrand. “Becoming an international brand is a huge milestone for us. We are proud to celebrate this, and are grateful to the Whole Foods Market team, who have been incredible partners every step of the way.”
