HOKA® (a division of Deckers Brands) has launched its first-ever retail location in Europe at Shaftesbury Capital’s Covent Garden, located at 2-3 James Street.
The 1,750sq ft flagship store showcases the full line of footwear, apparel, and accessories under one roof for the first time.
The community-fuelled space has opened in London’s Covent Garden, home to world-class fashion, beauty, and lifestyle stores. Set in the heart of the Piazza, the location is the ideal home for the brand’s first-ever brick-and-mortar store.
“London is arguably the most influential athletic lifestyle footwear market in the world and is a critically important market for us. It is imperative that we double down in London and develop marketplace strategy across performance and lifestyle to strengthen our presence in this key city,” said Stefano Caroti, Chief Commercial Officer, Deckers Brands.
Performance footwear and apparel brand, HOKA® launched in 2009 and has been disrupting the running industry ever since. The brand’s goal is to bring joyful performance to every kind of mover, everywhere. HOKA aims to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion. With an “always-on” mindset for innovation and thinking outside the box, HOKA crafts bold and unexpected new solutions for athletes of all types.
