Ten years after the opening of the first Ron Dorff boutique in Paris, brand founder Claud Lindorff has just opened his second US boutique in LA, after New York.
It is a perfect location for the sportswear, swimwear and underwear brand, which has opened at 8591 Sunset Boulevard, just across from the new Equinox gym club, a popular venue for male customers and LGBTQIA+ enthusiasts.
“We’d been looking for a location near the Equinox gym club for a year now,” said Lindorff. “We had already collaborated with Equinox by presenting a selection of our products on its e-shop, including our Pride collection. This location, chosen during the Covid pandemic, is ideal: the gym club’s lovers can even see our boutique from the treadmills! We also reach the Sunset Strip hotel clientele, which is another plus.”
Chosen on the basis of online sales results, Ron Dorff boutique locations have always sought to open close to lively neighbourhoods, such as London’s Covent Garden, Paris’ Marais district or Berlin’s Mitte district.
